Simon Bird is a long-time retail and technology veteran who has focused his career on improving retail sales and margins while creating better customer experiences. He strongly believes that digital technology can help brands align the specific needs of their customers with their key business goals. He cofounded RevLifter to leverage proprietary shopper data and AI to deliver bespoke deals and experiences to every customer — hyper-personalised offers that deliver dramatically higher ROI than one-size-fits-all offers. Prior to RevLifter, he was International General Manager for leading deal technology company, Savoo. He is also an investor and board member for a broad variety of technology start-ups focused on digital commerce.