Chris Jones has worked in the retail landscape for almost a decade. Both on the ecommerce tech platform end with Attraqt, and as a retail manager with Jessops. During his extensive time at Attraqt, Chris has been part of the fast-evolving move towards digital acceleration for retail. Through his relationships with a broad cross section of Attraqt’s 300+ global clients, he has developed a deep understanding of where pain points, and opportunities exist for retailers and brands. Chris’s most commonly heard ecommerce myth from retailers is “AI will soon replace us humans” and takes pleasure in busting that one.