Start at 02:30 PM
Founder and Editor-in-Chief of InternetRetailing
Retailer Session Introduction
Digital and Marketing Director, Boden
Connected Commerce Lead - Oliver Bonas
Personalisation in Conversation with Boden and Oliver Bonas
Setting the scene for our Personalisation discussions we hear from two leading retailers how they are deploying Personalisation techniques and approaches to engage effectively with their customers.
Set up and explanation of the RX Pro Pitch Session
UK Director, Findologic
1:1 experience: bridging the gap between in-store and online with A.I.
In retail, A.I. takes ecommerce to the next level – it bridges the gap between in-store and online experiences. Those that have adopted A.I. throughout the pandemic and made use of its abilities to act as an online, in-store assistant, offering personalised guidance throughout the journey will be in the hyper-digital future.
The element of personalisation is all too often redundant in digital journeys, with retailers losing out on the chance to guide, inspire and assist users with experiences that are relevant to them. Findologic’s A.I. platform Li.S.A. presents a best practice example of how retailers can up their game and build a truly comprehensive picture of each user, supercharging customer journeys and optimising every element of a browser’s pathway to conversion for efficiency and intuitiveness.
Senior Account Director, Attraqt
Creating differentiated experiences at scale
Today’s consumers expect to be understood and treated as individuals. Personalisation in retail hasn’t always kept pace. This is because retailers are faced with an array of disparate data sources and shopper signals. The challenge is harnessing this, enrichening it and analysing it in a way that they can understand and act on customer intent in real-time, to deliver the right experiences. Every touch point on the customer journey is an opportunity to properly harness data and create these experiences – from search to navigation, product pages, to basket pages and re-engagement. Let’s take you through how we successfully deliver differentiated experiences at scale using AI, by deploying the best combination of multi-sourced algorithms to work alongside a human-led strategy.
Cofounder and CEO, RevLifter
Boost conversion rates 30% and reduce promo costs with hyper-personalised deals
Are your blanket promotions costing more but delivering less? RevLifter leverages your proprietary customer data to deliver intelligent, hyper-personalised deals that both perform better and reduce costs. See the data that prove our easy-to-deploy, pay-for-performance solution boosts conversion rates and increases AOV by 10-30% versus site average. Take control of your offers while boosting customer satisfaction.
Senior Director, Business Development, Epsilon
Why digital identity is important for scalable personalisation
The value of 1st party data has never been higher. Upcoming 3rd party cookies deprecation has highlighted gaps some brands have in linking to digital channels. Through the use of a case study Epsilon will walk through the difference between cookies and digital ID, and the upside when this is applied in multiple channels.
Create the greatest amount of value from your marketing investment – next level marketing
Almost without exception, businesses have a limited amount of marketing spend to acquire new customers. This session explains the techniques readily available to allocate that marketing investment to create the greatest amount of customer lifetime value, moving way beyond the level of targeting deployed by most agencies and in-house marketing teams.
Consulting Director, Astound Commerce UK
The system integrator’s view
System Integrators know the capabilities, the ins/outs of the software and the reality of going from idea through to delivery. In this session we’ll hear from an experienced SI about the questions to ask during procurement, the possible pitfalls to factor into planning, and how to prepare and align your project for success.
If you have specific questions, jargon that needs busting, topics you’d like to have covered, please drop a note in advance to firstname.lastname@example.org
Closing Remarks and Networking.
The event will stay open for 60 minutes following the closing session.
RetailX#PO – Personalisation is designed specifically for senior commercial stakeholders from the Top1000 retailers. You will have the opportunity to probe and evaluate technologies and services from a curated selection of expert vendors and hear keynotes from leading retailers.
The agenda allows you to cut through the hype with brief, relevant and practical presentations, while offering personal one-on-one time with vendors to discuss your unique requirements. Book your place today!